Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources
Typical home value$296,846+6.2% YoY · prices are rising fast
Market right nowSeller's marketMore homes for sale than last year, 20% have cut their price
Income needed to buy, per year$64,350About 0.9× the local median income ($73,982): affordable for a typical household
Days on market50 daysSlower than a year ago: buyers have time to negotiate
Next 12 months+5.2%Zillow expects prices to rise strongly
The typical home in Rock County, WI is worth $296,846, up 6.2% from a year ago. That is well above what local incomes have historically supported: fair value is about $230,945, so the area is 28.5% overvalued. It is a seller's market: homes take about 50 days to sell, listings are up 5% from a year ago, 20% of listings have had a price cut. Zillow expects prices to rise about 5.2% over the next year. A household needs about $64,350 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $73,982. Typical rent is $1,292 a month, or $1,608 for a house. In the latest IRS figures, 223 more people moved in than out.
Home value over time
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.
Prices and affordability
Typical home value
$296,846
Change in 1 year
+6.2%
Overvalued %
+28.5%
Show 7 more
Fair home value
$230,945
Change in 5 years
+39.1%
Zillow forecast, next 12 months
+5.2%
Home value to income
4.0×
Monthly mortgage payment (20% down)
$1,609
Income needed to afford it
$64,350
Property tax rate
1.60%
Rent and investing
Typical rent
$1,292
Typical rent for houses
$1,608
Price-to-rent ratio
19.2×
Show 3 more
HUD Fair Market Rent, 2 bedrooms
$1,280
Gross rental yield
5.22%
Cap rate (estimate)
3.39%
Market activity
Listings vs a year ago
+5.1%
Days on market
50
Listings with a price cut
20.0%
Show 3 more
Homes for sale
351
Pending sales per 100 listings
58
Asking price per sq ft
$200
People and jobs
Median household income
$73,982
Population change (1 year)
+0.5%
Unemployment rate
3.8%
Show 4 more
Population
166,472
Income adjusted for cost of living
$78,956
Net moves in (IRS)
+223
Cost of living (US = 100)
93.7
Schools, risk and environment
School rating (1 to 10)
4.8
FEMA hazard risk score (0 to 100)
86.4
Unhealthy air days a year
2
Show 4 more
Flood risk score
87.6
Wildfire risk score
26.8
Walkability (1 to 20)
10.2
Road, rail and air noise
53 dB
Questions people ask
Is Rock County, WI overvalued?
Home prices in Rock County, WI are well above what local incomes have historically supported: fair value is about $230,945, so the area is 28.5% overvalued.
Is Rock County, WI a buyer's or seller's market?
Rock County, WI is a seller's market: homes take about 50 days to sell, listings are up 5% from a year ago, 20% of listings have had a price cut.
Are home prices going down in Rock County, WI?
Home values in Rock County, WI are up 6.2% over the last year. Zillow's forecast for the next 12 months is +5.2%.
How much do you need to earn to buy a home in Rock County, WI?
A household needs about $64,350 a year to afford the typical home in Rock County, WI at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $73,982.