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Portage County, WI housing market

Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources

Typical home value$320,281+9.5% YoY · prices are rising fast
Market right nowBalanced, leaning sellersMore homes for sale than last year, 18% have cut their price
Income needed to buy, per year$69,430About 0.9× the local median income ($74,650): affordable for a typical household
Days on market50 daysSlower than a year ago: buyers have time to negotiate

The typical home in Portage County, WI is worth $320,281, up 9.5% from a year ago. That is well above what local incomes have historically supported: fair value is about $258,411, so the area is 23.9% overvalued. It is a balanced market, leaning toward sellers: homes take about 50 days to sell, listings are up 42% from a year ago, 18% of listings have had a price cut. A household needs about $69,430 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $74,650. Typical rent is $1,409 a month. In the latest IRS figures, 167 more people moved in than out.

Home value over time

$0K$100K$200K$300K19801990200020102020
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.

Prices and affordability

Typical home value$320,281
Change in 1 year+9.5%
Overvalued %+23.9%
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Fair home value$258,411
Change in 5 years+36.9%
Home value to income4.3×
Monthly mortgage payment (20% down)$1,736
Income needed to afford it$69,430
Property tax rate1.44%

Rent and investing

Typical rent$1,409
Price-to-rent ratio18.9×
HUD Fair Market Rent, 2 bedrooms$1,077
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Gross rental yield5.28%
Cap rate (estimate)3.43%

Market activity

Listings vs a year ago+41.5%
Days on market50
Listings with a price cut18.1%
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Homes for sale133
Pending sales per 100 listings58
Asking price per sq ft$184

People and jobs

Median household income$74,650
Population change (1 year)+0.3%
Unemployment rate3.2%
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Population71,943
Income adjusted for cost of living$83,315
Net moves in (IRS)+167
Cost of living (US = 100)89.6

Schools, risk and environment

School rating (1 to 10)5.5
FEMA hazard risk score (0 to 100)62.7
Flood risk score66.8
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Wildfire risk score32.3
Walkability (1 to 20)6.8
Road, rail and air noise53 dB

Questions people ask

Is Portage County, WI overvalued?
Home prices in Portage County, WI are well above what local incomes have historically supported: fair value is about $258,411, so the area is 23.9% overvalued.
Is Portage County, WI a buyer's or seller's market?
Portage County, WI is a balanced market, leaning toward sellers: homes take about 50 days to sell, listings are up 42% from a year ago, 18% of listings have had a price cut.
Are home prices going down in Portage County, WI?
Home values in Portage County, WI are up 9.5% over the last year.
How much do you need to earn to buy a home in Portage County, WI?
A household needs about $69,430 a year to afford the typical home in Portage County, WI at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $74,650.

Nearby and similar counties

ZIP codes in Portage County (open on the map)

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