Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources
Typical home value$261,006+5.0% YoY · prices are rising fast
Market right nowSeller's marketFewer homes for sale than last year, 22% have cut their price
Income needed to buy, per year$56,581About 0.8× the local median income ($71,130): affordable for a typical household
Days on market50 daysSlower than a year ago: buyers have time to negotiate
Next 12 months+4.1%Zillow expects prices to rise strongly
The typical home in Douglas County, WI is worth $261,006, up 5.0% from a year ago. That is well above what local incomes have historically supported: fair value is about $224,304, so the area is 16.4% overvalued. It is a seller's market: homes take about 50 days to sell, listings are down 12% from a year ago, 22% of listings have had a price cut. Zillow expects prices to rise about 4.1% over the next year. A household needs about $56,581 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $71,130. Typical rent is $1,126 a month, or $1,632 for a house. In the latest IRS figures, 8 more people moved in than out.
Home value over time
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.
Prices and affordability
Typical home value
$261,006
Change in 1 year
+5.0%
Overvalued %
+16.4%
Show 7 more
Fair home value
$224,304
Change in 5 years
+27.6%
Zillow forecast, next 12 months
+4.1%
Home value to income
3.7×
Monthly mortgage payment (20% down)
$1,415
Income needed to afford it
$56,581
Property tax rate
1.26%
Rent and investing
Typical rent
$1,126
Typical rent for houses
$1,632
Price-to-rent ratio
19.3×
Show 3 more
HUD Fair Market Rent, 2 bedrooms
$1,207
Gross rental yield
5.18%
Cap rate (estimate)
3.36%
Market activity
Listings vs a year ago
−12.0%
Days on market
50
Listings with a price cut
22.4%
Show 3 more
Homes for sale
95
Pending sales per 100 listings
57
Asking price per sq ft
$192
People and jobs
Median household income
$71,130
Population change (1 year)
+0.2%
Unemployment rate
3.1%
Show 4 more
Population
43,990
Income adjusted for cost of living
$80,101
Net moves in (IRS)
+8
Cost of living (US = 100)
88.8
Schools, risk and environment
School rating (1 to 10)
4.9
FEMA hazard risk score (0 to 100)
62.4
Flood risk score
61.5
Show 3 more
Wildfire risk score
39.2
Walkability (1 to 20)
10.7
Road, rail and air noise
52 dB
Questions people ask
Is Douglas County, WI overvalued?
Home prices in Douglas County, WI are well above what local incomes have historically supported: fair value is about $224,304, so the area is 16.4% overvalued.
Is Douglas County, WI a buyer's or seller's market?
Douglas County, WI is a seller's market: homes take about 50 days to sell, listings are down 12% from a year ago, 22% of listings have had a price cut.
Are home prices going down in Douglas County, WI?
Home values in Douglas County, WI are up 5.0% over the last year. Zillow's forecast for the next 12 months is +4.1%.
How much do you need to earn to buy a home in Douglas County, WI?
A household needs about $56,581 a year to afford the typical home in Douglas County, WI at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $71,130.