Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources
Typical home value$319,809+0.4% YoY · prices are flat
Market right nowBalanced, leaning buyersMore homes for sale than last year, 20% have cut their price
Income needed to buy, per year$69,328About 1.0× the local median income ($68,932): a stretch for a typical household
Days on market79 daysAbout the same pace as a year ago
Next 12 months+1.2%Zillow expects prices to rise slightly
The typical home in Horry County, SC is worth $319,809, about the same as a year ago. That is slightly above what local incomes have historically supported: fair value is about $318,942, so the area is 0.3% overvalued. It is a balanced market, leaning toward buyers: homes take about 79 days to sell, listings are up 1% from a year ago, 20% of listings have had a price cut. Zillow expects prices to rise about 1.2% over the next year. A household needs about $69,328 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $68,932. Typical rent is $1,709 a month, or $2,059 for a house. In the latest IRS figures, 11,230 more people moved in than out.
Home value over time
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.
Prices and affordability
Typical home value
$319,809
Change in 1 year
+0.4%
Overvalued %
+0.3%
Show 7 more
Fair home value
$318,942
Change in 5 years
+21.0%
Zillow forecast, next 12 months
+1.2%
Home value to income
4.6×
Monthly mortgage payment (20% down)
$1,733
Income needed to afford it
$69,328
Property tax rate
0.33%
Rent and investing
Typical rent
$1,709
Typical rent for houses
$2,059
Price-to-rent ratio
15.6×
Show 3 more
HUD Fair Market Rent, 2 bedrooms
$1,504
Gross rental yield
6.41%
Cap rate (estimate)
4.17%
Market activity
Listings vs a year ago
+1.4%
Days on market
79
Listings with a price cut
20.1%
Show 3 more
Homes for sale
5,808
Pending sales per 100 listings
37
Asking price per sq ft
$225
People and jobs
Median household income
$68,932
Population change (1 year)
+3.2%
Unemployment rate
4.9%
Show 4 more
Population
427,551
Income adjusted for cost of living
$73,645
Net moves in (IRS)
+11,230
Cost of living (US = 100)
93.6
Schools, risk and environment
School rating (1 to 10)
7.4
FEMA hazard risk score (0 to 100)
98.2
Unhealthy air days a year
3
Show 4 more
Flood risk score
92.0
Wildfire risk score
89.9
Walkability (1 to 20)
6.9
Road, rail and air noise
54 dB
Questions people ask
Is Horry County, SC overvalued?
Home prices in Horry County, SC are slightly above what local incomes have historically supported: fair value is about $318,942, so the area is 0.3% overvalued.
Is Horry County, SC a buyer's or seller's market?
Horry County, SC is a balanced market, leaning toward buyers: homes take about 79 days to sell, listings are up 1% from a year ago, 20% of listings have had a price cut.
Are home prices going down in Horry County, SC?
Home values in Horry County, SC are up 0.4% over the last year. Zillow's forecast for the next 12 months is +1.2%.
How much do you need to earn to buy a home in Horry County, SC?
A household needs about $69,328 a year to afford the typical home in Horry County, SC at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $68,932.