Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources
Typical home value$552,087−1.4% YoY · prices are falling
Market right nowBalanced, leaning buyersFewer homes for sale than last year, 14% have cut their price
Income needed to buy, per year$119,681About 1.2× the local median income ($97,022): a stretch for a typical household
Days on market84 daysFaster than a year ago: sellers have the edge
Next 12 months−1.6%Zillow expects prices to dip slightly
The typical home in Naples-Marco Island, FL is worth $552,087, down 1.4% from a year ago. That is slightly below what local incomes have historically supported: fair value is about $572,398, so the area is 3.5% undervalued. It is a balanced market, leaning toward buyers: homes take about 84 days to sell, listings are down 11% from a year ago, 14% of listings have had a price cut. Zillow expects prices to fall about 1.6% over the next year. A household needs about $119,681 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $97,022. Typical rent is $2,607 a month, or $3,621 for a house. In the latest IRS figures, 2,411 more people moved in than out.
Home value over time
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.
Prices and affordability
Typical home value
$552,087
Change in 1 year
−1.4%
Overvalued %
−3.5%
Show 7 more
Fair home value
$572,398
Change in 5 years
+19.8%
Zillow forecast, next 12 months
−1.6%
Home value to income
5.7×
Monthly mortgage payment (20% down)
$2,992
Income needed to afford it
$119,681
Property tax rate
0.63%
Rent and investing
Typical rent
$2,607
Typical rent for houses
$3,621
Price-to-rent ratio
17.6×
Show 3 more
HUD Fair Market Rent, 2 bedrooms
$2,036
Gross rental yield
5.67%
Cap rate (estimate)
3.68%
Market activity
Listings vs a year ago
−10.9%
Days on market
84
Listings with a price cut
13.6%
Show 3 more
Homes for sale
5,020
Pending sales per 100 listings
18
Asking price per sq ft
$388
People and jobs
Median household income
$97,022
Population change (1 year)
+0.1%
Unemployment rate
3.9%
Show 4 more
Population
417,131
Income adjusted for cost of living
$94,014
Net moves in (IRS)
+2,411
Cost of living (US = 100)
103.2
Schools, risk and environment
School rating (1 to 10)
7.4
FEMA hazard risk score (0 to 100)
98.9
Unhealthy air days a year
0
Show 4 more
Flood risk score
98.3
Wildfire risk score
96.4
Walkability (1 to 20)
7.0
Road, rail and air noise
55 dB
Questions people ask
Is Naples-Marco Island, FL overvalued?
Home prices in Naples-Marco Island, FL are slightly below what local incomes have historically supported: fair value is about $572,398, so the area is 3.5% undervalued.
Is Naples-Marco Island, FL a buyer's or seller's market?
Naples-Marco Island, FL is a balanced market, leaning toward buyers: homes take about 84 days to sell, listings are down 11% from a year ago, 14% of listings have had a price cut.
Are home prices going down in Naples-Marco Island, FL?
Home values in Naples-Marco Island, FL are down 1.4% over the last year. Zillow's forecast for the next 12 months is −1.6%.
How much do you need to earn to buy a home in Naples-Marco Island, FL?
A household needs about $119,681 a year to afford the typical home in Naples-Marco Island, FL at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $97,022.