Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources
Typical home value$193,284+5.5% YoY · prices are rising fast
Market right nowSeller's marketFewer homes for sale than last year, 22% have cut their price
Income needed to buy, per year$41,900About 0.7× the local median income ($58,736): affordable for a typical household
Days on market71 daysAbout the same pace as a year ago
Next 12 months+2.4%Zillow expects prices to rise slightly
The typical home in Florence, SC is worth $193,284, up 5.5% from a year ago. That is slightly above what local incomes have historically supported: fair value is about $188,389, so the area is 2.6% overvalued. It is a seller's market: homes take about 71 days to sell, listings are down 12% from a year ago, 22% of listings have had a price cut. Zillow expects prices to rise about 2.4% over the next year. A household needs about $41,900 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $58,736. Typical rent is $1,516 a month, or $1,517 for a house. In the latest IRS figures, 326 more people moved in than out.
Home value over time
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.
Prices and affordability
Typical home value
$193,284
Change in 1 year
+5.5%
Overvalued %
+2.6%
Show 7 more
Fair home value
$188,389
Change in 5 years
+24.3%
Zillow forecast, next 12 months
+2.4%
Home value to income
3.3×
Monthly mortgage payment (20% down)
$1,047
Income needed to afford it
$41,900
Property tax rate
0.42%
Rent and investing
Typical rent
$1,516
Typical rent for houses
$1,517
Price-to-rent ratio
10.6×
Show 3 more
HUD Fair Market Rent, 2 bedrooms
$1,112
Gross rental yield
9.41%
Cap rate (estimate)
6.12%
Market activity
Listings vs a year ago
−11.5%
Days on market
71
Listings with a price cut
21.9%
Show 3 more
Homes for sale
641
Pending sales per 100 listings
44
Asking price per sq ft
$148
People and jobs
Median household income
$58,736
Population change (1 year)
+0.2%
Unemployment rate
5.9%
Show 4 more
Population
201,392
Income adjusted for cost of living
$67,668
Net moves in (IRS)
+326
Cost of living (US = 100)
86.8
Schools, risk and environment
School rating (1 to 10)
4.7
FEMA hazard risk score (0 to 100)
84.2
Unhealthy air days a year
1
Show 4 more
Flood risk score
76.9
Wildfire risk score
82.6
Walkability (1 to 20)
6.1
Road, rail and air noise
53 dB
Questions people ask
Is Florence, SC overvalued?
Home prices in Florence, SC are slightly above what local incomes have historically supported: fair value is about $188,389, so the area is 2.6% overvalued.
Is Florence, SC a buyer's or seller's market?
Florence, SC is a seller's market: homes take about 71 days to sell, listings are down 12% from a year ago, 22% of listings have had a price cut.
Are home prices going down in Florence, SC?
Home values in Florence, SC are up 5.5% over the last year. Zillow's forecast for the next 12 months is +2.4%.
How much do you need to earn to buy a home in Florence, SC?
A household needs about $41,900 a year to afford the typical home in Florence, SC at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $58,736.