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Appleton, WI housing market

Data through September 2026 · updated 2026-11-07 · free, from Zillow, Realtor.com, the Census Bureau and other public sources

Typical home value$348,640+5.2% YoY · prices are rising fast
Market right nowBalanced, leaning buyersMore homes for sale than last year, 16% have cut their price
Income needed to buy, per year$75,578About 0.9× the local median income ($85,389): affordable for a typical household
Days on market39 daysAbout the same pace as a year ago
Next 12 months+5.0%Zillow expects prices to rise strongly

The typical home in Appleton, WI is worth $348,640, up 5.2% from a year ago. That is well above what local incomes have historically supported: fair value is about $275,289, so the area is 26.6% overvalued. It is a balanced market, leaning toward buyers: homes take about 39 days to sell, listings are up 92% from a year ago, 16% of listings have had a price cut. Zillow expects prices to rise about 5.0% over the next year. A household needs about $75,578 a year to afford the typical home here at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $85,389. Typical rent is $1,197 a month, or $1,776 for a house. In the latest IRS figures, 626 more people moved in than out.

Home value over time

$0K$100K$200K$300K19801990200020102020
Solid: typical home value · dashed: fair value (household income × the 20-year average price-to-income ratio). Sources: FHFA, Zillow, U.S. Census Bureau.

Prices and affordability

Typical home value$348,640
Change in 1 year+5.2%
Overvalued %+26.6%
Show 7 more
Fair home value$275,289
Change in 5 years+40.3%
Zillow forecast, next 12 months+5.0%
Home value to income4.1×
Monthly mortgage payment (20% down)$1,889
Income needed to afford it$75,578
Property tax rate1.38%

Rent and investing

Typical rent$1,197
Typical rent for houses$1,776
Price-to-rent ratio24.3×
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HUD Fair Market Rent, 2 bedrooms$1,256
Gross rental yield4.12%
Cap rate (estimate)2.68%

Market activity

Listings vs a year ago+91.9%
Days on market39
Listings with a price cut16.2%
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Homes for sale664
Pending sales per 100 listings5
Asking price per sq ft$206

People and jobs

Median household income$85,389
Population change (1 year)+0.5%
Unemployment rate2.6%
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Population249,876
Income adjusted for cost of living$92,412
Net moves in (IRS)+626
Cost of living (US = 100)92.4

Schools, risk and environment

School rating (1 to 10)6.5
FEMA hazard risk score (0 to 100)69.0
Unhealthy air days a year9
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Flood risk score67.6
Wildfire risk score23.1
Walkability (1 to 20)7.2
Road, rail and air noise54 dB

Questions people ask

Is Appleton, WI overvalued?
Home prices in Appleton, WI are well above what local incomes have historically supported: fair value is about $275,289, so the area is 26.6% overvalued.
Is Appleton, WI a buyer's or seller's market?
Appleton, WI is a balanced market, leaning toward buyers: homes take about 39 days to sell, listings are up 92% from a year ago, 16% of listings have had a price cut.
Are home prices going down in Appleton, WI?
Home values in Appleton, WI are up 5.2% over the last year. Zillow's forecast for the next 12 months is +5.0%.
How much do you need to earn to buy a home in Appleton, WI?
A household needs about $75,578 a year to afford the typical home in Appleton, WI at today's 7.18% mortgage rate (20% down, payment at 30% of income); the median household earns $85,389.

Counties in this metro

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